Real-Time Reporting Improves the Performance of Organisations in Three Ways

Real-Time Reporting Improves the Performance of Organisations in Three Ways

February 8 , 2023

You can really benefit from real time reports, doesn’t matter if you’re an manager who must provide performance reports for your clients or even an executive who must evaluate those data and adjust your marketing plan accordingly, or a small business owner who must do both even if you don’t yet believe it. According to Statista, the real-time data volume in the global datasphere on a yearly basis from 2010 to 2025. The global datasphere contains a considerable amount of real-time data.

What Exactly Is Real-Time Reporting?

Real-Time Reporting Improves the Performance of Organisations in Three Ways

Real-time reporting is a type of business intelligence technology that gathers data for users instantly and makes it possible for them to view and access it as it happens. The most recent information is always available for users to access through an internet portal, software platform, or comparable choice. If you choose to share this information, it may also be accessible to a wide range of people, including other members of your staff or your clients.

Static reporting is effectively replaced by real-time reporting. The majority of the time, static reporting delivers data performance reports as downloadable files, such PDFs, as opposed to instantly presenting data through an internet portal. These reports could be generated regularly, quarterly, or annually, and a lot of them need manual input or review and get the workflow actions in salesforce. The most recent data is presented in real-time reporting, and the platform completes all reporting tasks.

How Does Real-Time Reporting Work?

A business intelligence (BI) tool called real-time reporting enables customers to keep track of their productivity at any given time to acquire the most recent data. In order for businesses to quickly make decisions, it is simply best to look at real-time data and report on it.

What Makes It Unique From Static Reports?

Real-Time Reporting Improves the Performance of Organisations in Three Ways

For starters, real-time reports are distributed online and are accessible to everyone with a working link at anytime, anywhere. The majority of static reports, also known as batch reports, are generated on a regular basis (daily, weekly, monthly, etc.) and are available as downloaded files in the form of PDFs.

Second, real-time reports continuously update to show the most recent data, as opposed to static reports, which only display historical data that shows performance results for selected criteria over a defined time period.

Real-Time Reporting Advantages

Real-Time Reporting Improves the Performance of Organisations in Three Ways

Real-time reporting’s key advantage is that it saves everyone time. And as we are all well aware, time can be measured in dollars, euros, pounds, pesos, and so forth. Clarity is increased, and course correction is expedited. Examine the advantages of real-time reports for various stakeholders.

For Agencies

  • Reduce Manual Labor

Reduce manual work by building the report only once for real-time reporting, which operate on a “set it and forget it” basis. You won’t need to create reports each time a performance meeting is scheduled as long as you connect all the necessary sources, including pertinent KPIs, and share the link with your client.

  • Boost Trust and Transparency

Gain more openness and trust by allowing your customer to examine their performance data whenever they choose. This turns the data into a shared, collaborative experience rather than something that is only provided to them by predetermined dates.

  • Winning in Client Meetings

The first time your client sees the data should not be at a progress meeting. A real-time report allows you to give them time to process the information, come up with some questions, and provide the final results after everyone is on the same page.

Additionally, it’s simple to change date ranges and view performance throughout various time periods. When someone asks to see a month’s worth of data while you’re looking at weekly data, you may do so easily within the same report.

  • Decision-Making Process Quickening

Real-Time Reporting Improves the Performance of Organisations in Three Ways

Real-time reporting gives you the most up-to-date information possible, which may speed up your decision-making, especially when dealing with a time-sensitive situation. Additionally, you no longer need to wait for quarterly or monthly reports and can make decisions whenever you need to.

  • Viewing Particular Data

The goal of real-time reporting is to give you the most recent information about what is occurring on your website right now. It also enables you to look back on certain activity, giving you the chance to compare various metrics based on various criteria.

  • Data Sharing Between Departments

The majority of real-time reporting and data analytics tools make it simple for numerous users to view the data and reports. This makes it simple for you to communicate crucial information with other employees of the company, ensuring that all departments have the knowledge they need to succeed.

  • Displaying KPIS

You may concentrate on the most crucial key performance indicators with a real-time report (KPIs). The reports highlight the most crucial information for you to take into account, and they are updated with the most recent data so you may adjust your plan as necessary.

  • Promoting More Efficient Client Meetings

Clients may not receive their performance data until the meeting using static reports, leaving them little time to study with the help of data analytics tools and prepare questions. They can analyze the data in preparation to create more compelling queries and receive deeper insights thanks to real-time reporting.

For Customers

  • Eliminate the Intermediary

Since you can see the report whenever you want without having to ask someone to create it for you, real-time reports give you a feeling of ownership over your real-time data analytics. This could also be done using automatic reports, but you wouldn’t have the flexibility to access it whenever you wanted or to filter it by various time frames.

  • Simple Departmental Sharing

If you work for a large company, you are aware of how difficult it can be to transfer information between divisions. Emails are misplaced, dismissed, etc. You may guarantee that all of your departments have equal access to information by providing a single URL and live reports that automatically refresh.

  • Increase the Speed of Your Decision

Making by eliminating the need to wait for updated KPI data to be sent to you with real-time reporting. With the most recent information at your fingertips on your real-time dashboard, you can quickly change your plan if you don’t get the outcomes you were hoping for.

Guidance on How to Implement Real-Time Reporting

Real-Time Reporting Improves the Performance of Organisations in Three Ways

When developing real-time reporting, keep the following in mind;

  • Verify Your Work

Real-time reporting is only useful if it is configured correctly. Make sure you choose the most crucial KPIs to track and that the relevant links are entered into the platform you use.

  • Be In Touch With Your Clients

Your clients will comprehend their data better thanks to real-time reporting. Give them access to the real-time reporting tools and go over the advantages that frequent platform checks may provide them.

  • Set Boundaries with Your Clients

Your meetings and customer connections might be more successful if you use real-time reporting. Although you should think about setting boundaries to prevent discussing changes with them every day, encourage them to periodically monitor their own statistics.

  • Share the Statistics

For many departments, real-time reporting offers useful analytical data. Ensure that the data is accessible to and understood by all departments.

  • Develop Your Team

An effective tool for revising strategy and performance is real-time reporting. All team members should receive training on how to locate and evaluate the data that is most pertinent to their position.

  • Also Use Static Reporting

While real-time reporting is beneficial, static or recurring reports can still be valuable. To ensure you gather as much data as possible, think about giving both sorts of reports.

Real-Time Reports Contain The Following


The Overview area gives you a broad overview of all the activity that is currently taking place on your website. You may view the number of people visiting your site right now, the pages they spend the most time on, the sources of your top overall and social traffic, and the nation where your active users are located.


The Locations report lists the nations that your active visitors come from along with an interactive map. By selecting a choice from the list or a location on the map, you can limit your data by country.

Internet Sources

Real-Time Reporting Improves the Performance of Organisations in Three Ways

You can focus in on the websites that your current visitors are visiting using the Traffic Sources report. The information is arranged according to Medium, Source, and the total number of visitors from each.

This is helpful if you’ve had several large press mentions and want to quickly see which is driving more traffic. It’s also helpful if you’re running a social media promotion and want to determine whether it’s effective.


The Content report details which pages your current visitors are spending the most time on, along with each page’s URL, title, and active visitor percentage. You can switch between a list of users who are currently online and recent page views.


Marketers may design unique events for website interactions including button clicks, downloads, video plays, and ad clicks using the Google Analytics Events feature. The Real-Time Events report allows you to dig down on particular event categories and activities while keeping track of the most important events that are taking place on your website in real time.


The Conversions report reveals the objectives that active users are successfully achieving. Additionally, you’ll discover the total and proportion of active users that have accomplished a goal. You can alternate between statistics on Active Users and Goal Hits in the previous 30 minutes, just like with Content and Events.


This function is really neat. Each report in Real-Time has a button labelled “Create Shortcut” in the top-right corner. You can save time by using this button, which is still in testing, to store the settings for customized reports that you run frequently.


While static reports that contain historical data are still useful, real-time reporting is spectacular in its own right. In fact, a lot of experts advise using historical data rather than current information when developing your long-term strategy. Searching for the auditing app? then get in touch with UrAudits.